Plugin

Introducing Plugin, the one-stop shop for all the talent you need. Clover was tasked with creating a visual identity that personifies the core values of Plugin which are, Integrity, Authenticity, Originality & Creativity. At the core of this identity system is the logo, which comprises a symbol inspired by a wall socket. The symbol and the word mark seamlessly harmonise to create what can be perceived as an innovative and creative brand. The team created a bespoke colour palette, a series of icons and pictograms, and a custom typeface. The brain behind this project, Olamide Kuforiji is out with a drive to create a beautifully complex ecosystem of talent, by birthing a marketplace where freelancers and recruiters can connect to value.